I prefer to not interrupt my videos with mid-roll sponsorships whenever possible. We invest a lot of money into production and stopping in the middle of the video to plug something just feels counter-productive. This comes with some cons though, especially when we place them at the end of a 45 minute long documentary.
Even the most interesting videos on YouTube experience a continual drop in viewers over the course of the video. In our last video only about 30% of the people who originally clicked on the video made it to the end. So vastly less people see the sponsorship. This obviously results in a better viewing experience though.
I explain all this, because we announced a project I am really excited about at the very end of the Hermeus documentary. A project I have spent the last 6 months ideating.
The idea started early last year when Helion told us they hired a specialized Nuclear Engineer because of our video.
I am incredibly proud that this channel can help my audience find fulfilling careers and help companies develop innovative new technologies. That was the original mission of this channel. To put the spotlight on engineering as one of the coolest careers in world. So, I want to double down on that mission with Propeller (startpropeller.com)
An engineering recruitment platform where we share the most exciting and innovative jobs in engineering. We have huge ambitions for the platform in the long run. It will be much more than just a jobs board if all goes to plan. If you don't see any jobs you are interested in now, be sure to sign up to the newsletter to stay up to date with the latest engineering opportunities and news.
TLDR: Check out our new engineering recruitment platform at startpropeller.com
Real Engineering
I prefer to not interrupt my videos with mid-roll sponsorships whenever possible. We invest a lot of money into production and stopping in the middle of the video to plug something just feels counter-productive. This comes with some cons though, especially when we place them at the end of a 45 minute long documentary.
Even the most interesting videos on YouTube experience a continual drop in viewers over the course of the video. In our last video only about 30% of the people who originally clicked on the video made it to the end. So vastly less people see the sponsorship. This obviously results in a better viewing experience though.
I explain all this, because we announced a project I am really excited about at the very end of the Hermeus documentary. A project I have spent the last 6 months ideating.
The idea started early last year when Helion told us they hired a specialized Nuclear Engineer because of our video.
I am incredibly proud that this channel can help my audience find fulfilling careers and help companies develop innovative new technologies. That was the original mission of this channel. To put the spotlight on engineering as one of the coolest careers in world. So, I want to double down on that mission with Propeller (startpropeller.com)
An engineering recruitment platform where we share the most exciting and innovative jobs in engineering. We have huge ambitions for the platform in the long run. It will be much more than just a jobs board if all goes to plan. If you don't see any jobs you are interested in now, be sure to sign up to the newsletter to stay up to date with the latest engineering opportunities and news.
TLDR: Check out our new engineering recruitment platform at startpropeller.com
1 year ago (edited) | [YT] | 4,409